Speakers

Birgit Schneidmueller, PhD

Instructional Media Specialist
INCEDO
UNT Health Science Center
Fort Worth, Texas

Birgit M. Schneidmueller earned her Ph.D. in Cinema & Media Studies at York University in Toronto, Canada. In her dissertation titled “The Dynamic Story Mosaic: Defining Narrative Strategies in Transmedia Environments,” Dr. Schneidmueller analyzed narrative strategies by focusing on the production, reception, and marketing aspects of numerous story franchises.

Dr. Schneidmueller also holds a master’s degree in Media Culture from Maastricht University, Netherlands, and a bachelor’s degree in Psychology and Communication from Tulane University. Before coming to North America, she worked in Germany for Mercedes-Benz and ARRI AG.

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